CASE STUDIES
MISSION: The Detox Market aims to educate about the benefits of green beauty and build community around its retail stores and e-commerce website. Their commitment to sustainability as a retailer has set them apart and made them a leader within the indie beauty space.
GOALS: Generate PR for all store locations (Los Angeles, NYC, Toronto). Created strategy around new flagship location in NYC (September 2018 opening) and executed launch events and PR execution. Leverage The Detox Market experts, ambassadors, and founder for media around green beauty as leaders within the space. Promote and build buzz around all brands and trends within the green beauty space.
RESULTS: Brand/Lifestyle features in New York Times, Today Show, CNBC, Glamour, Los Angeles Times, Vogue, and US Weekly. Business placements in Fast Company, WWD, Beauty Independent, CEW. Beauty/Expert buzz Byrdie, The Zoe Report, Well+Good, Mindbodygreen, and Allure.
MISSION: Founder Valerie Grandury went from fighting cancer to fighting wrinkles and her diagnosis was a wake-up call to remove toxins from her life and create Odacite. As one of the originators in natural/green skincare for over a decade, she is an expert on sourcing ingredients, sustainability, and efficacy + purity. She educates about her two worlds: luxurious French skincare & green California living.
GOALS: Generate PR for key launches including the widely popular Gua Sha Tools, All-Embracing Serum, Blue Aura Cleansing Water, and 552M Shampoo Bar. Continue to leverage Founder Valerie Grandury as an expert voice and one of the originators of green beauty while securing speaking engagements and contributor features.
RESULTS: Print placements include Women’s Health, The New York Times, Real Simple, Los Angeles Times, and more. Digital placements on Vogue, Allure, Forbes, MarieClaire, Cosmopolitan, Well+Good, and Byrdie among others. Beauty Awards Product Wins in Byrdie Eco-Beauty Awards, HelloGiggles Beauty Crush Award, Men’s Health Magazine Grooming Award, Women’s Health Healthy Skin Awards, and more.
MISSION: Founded by Shel Pink, SPARITUAL spearheaded the body care/self-care industry in 2004. Shel is the pioneer behind the term Slow Beauty and published the accompanying book. SPARITUAL is a sustainable, vegan beauty brand based on the rituals of self-care that is committed to creating clean, non-toxic products in nail and body care for the self-care activist.
GOALS: Generate PR and strategic approach for expansion of brand beyond nail category into body care and overall approach for promotion of Slow beauty. Leveraged contributor opportunities for founder Shel Pink as a leader and educator in the benefits of sustainable self-care.
RESULTS: Print placements include The New York Times, Glamour, Los Angeles Times, American Spa, US Weekly, Good Housekeeping, Allure, Cosmopolitan, Harper’s Bazaar, and more. Digital brand placements include Mindbodygreen, WWD, Byrdie, The Zoe Report, and Refinery29. Beauty Awards Product Wins in O, The Oprah Magazine and Organic Spa Beauty + Wellness Awards.